Monday, May 10, 2010

Why don't more Designers offer plus size options?

I'm sure this is a topic that has been covered a lot of times, but it hasn't been covered by me haha.  Therefore, I want to get my 2 cents in on a topic that haunted me for years and now I just ponder it.

Years ago, I had a favorite store called Maurices (I still like this store a lot, but more on that later).  Now, back then, Maurices really only went up to a Juniors size 13 and even those were limited.  Size 11/12 was the norm for the biggest size they had.  In those days, I was a 7 or a 9, and I could shop there without a problem so I didn't think about it too much until I started to gain weight and the 13's got too tight.  Then many years passed before I could shop in Maurices again (post-WLS).  By the time I could shop in Maurices again in the mid-2000's was about the time I noticed they were starting to sell plus sizes in there.  I'm not sure why that infuriated me, but it did.  I guess it was because of all the years I wanted to wear stylish plus size clothes and couldn't, then all the sudden there it was when I didn't need it anymore.  Don't get me wrong...  I'm thrilled to death there are more options out there for the ladies than I had, but still can't help but be a bit jealous.

I don't understand why more designer labels don't carry plus sizes though.  I think it's something many designers could profit from, but I guess so many of them don't want to go "there" with their image.  I have seen a couple of them that have extended sizes, like CJ by Cookie Johnson (that goes up to a 38) and PZI Jeans (that range in sizes 4-18).  Silver Jeans has a seperate plus size line, but the same cute styles.  There are also Not Your Daughter's Jeans and MiracleBody Jeans that are great for the "tummy tuck" effect and have a range of sizes, but so many still only go up to a size 10 or 12.  The average American woman is a size 14 and that statistic is going up with the increasing obesity rates. 

I will be posting more options for my friends who are looking for more options over a size 10/12 in the coming weeks, but if y'all have any feedback, please feel free to comment.  I love feedback!

~ R